Sunriver Resort, Oregon's most popular resort destination is located on the Eastern slopes of the Cascade Mountain Range, 17 miles south of Bend, Oregon.
Enjoying nearly 300 days of sunshine each year, Sunriver Resort combines world-class recreation and resort amenities with Oregon's natural beauty to create an extraordinary vacation destination.
The resort boasts three world-class golf courses, which have won many awards including Golf Magazine’s coveted Gold Medal as one of America’s best golf resorts.
Guests looking to relax can take refuge in our renowned Sage Springs Club and Spa.
Offering a full range of massages, facials, body treatments, and salon services, our spa is the refuge of choice for relaxation-seekers.
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Destination Hotels & Resorts is unique in the lodging industry in that our primary mission is to create value for guests, investors, and associates in each of our hotels and resorts.
We do this by developing an innovative, customized business plan for each property we manage and combining it with the sales, marketing, and operating resources of a company many times our size.
This lodging industry expertise, together with the real estate savvy of Lowe, has allowed us to bring an owner's perspective to the hotel management business.
Destination Hotels & Resorts is one of the industry's leaders in the management and marketing of high-quality independent properties, many of which we successfully converted from major brand affiliations.
Over the years, Destination Hotels & Resorts has grown to be the fifth largest independent management company in the United States, managing a portfolio in excess of a billion dollars.
OUR CULTURE:
Destination Hotels & Resorts (“DH&R”) fosters a creative, entrepreneurial and energetic work environment.
We value passionate people who love to be challenged and desire the freedom to contribute to the overall success of the organization.
Your role will be integral to the success of our company.
We strive to create a work place Culture that values family, work life balance and community.
We help develop our associates and provide support for them to grow their careers with DH&R.
Our associates are proud to work here!
JOB SUMMARY
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MISSION:
The VP/Director of Sales and Marketing will provide sales and marketing leadership and expertise, strategic planning, business plan execution, analysis, evaluation resources and support to meet the financial goals of Sunriver.
Responsible for revenue generation in all areas of Sunriver Resort with particular attention to Group and transient room sales.
Additionally, to coach, advise and implement procedures/programs/initiatives that support revenue goals.
DUTIES AND RESPONSIBILITIES
Lead and provide strategic direction, support and leadership for all aspects of Sunriver’s sales and marketing effort, to include Group Sales, Marketing, Revenue Management (Optimization) and the Sales Center.
Coach and lead, on a daily basis, the Director of Sales, the Director of Marketing and Leisure Sales, the Director of Revenue Management and the Sales Center Manager.
Provide direction to the Director of Sales and Sunriver sales team in order to enhance group booking pace, backlog, rate and pattern management and continue to identify opportunities to maximize group sales contribution and performance.
Assess hotels’ defined competitive market(s) and defined competitive sets and their relevance to Sunriver based on current/future market conditions and market/industry changes and fluctuations, as well as their impact on the current DH&R Northwest portfolio of properties.
Evaluate group sales deployment against markets, territories and customer segments, and current Northwest portfolio deployment in order to optimize penetration and ensure that deployment and measurable, strategic sales plans are in place.
Detailed reporting to define conversion, ACD reports, denials, inventory management and classifications, availability/yield management practices, DGS listing and management, call volumes and shopping report analysis will be required.
Ensure that all data capture procedures and maintenance of individual and group guest history databases are effectively monitored for capture, quality and targeted usage.
Executive responsibility for managing the “brand” of Sunriver Resort and its affiliates.
Executive responsibility for the creative “image”, web presence, and related promotional tools necessary for a dynamic and diverse resort.
Responsible for the on-going marketing and presence of all “on line” marketing and sales channels.
Responsibility for creating and managing promotions, events, advertising campaigns, public relations plans and familiarization tours designed to generate business.
Responsible for development of marketing partnerships and events at the resort.
Responsible for the on-going management of supporting agencies, such as advertisement, public relations, golf affiliates, representation firms and others in the direct support of Sunriver/DH&R.
Develop all relevant financial performance budgets including rooms, food and beverage, golf, spa and conference center revenue and occupancy budgets and work closely with the Managing Director of Operations of the Northwest.
Develop and execute a comprehensive marketing plan with targeted strategies and tactics to drive revenue and property performance in all areas which will include a critical path, accountability, and ROI and implement the business plan templates as defined by DH&R.
Write the annual resort marketing plan and quarterly partner reports pertinent to Sales & Marketing.
Outlines to include strategies and tactics to meet both revenue and expense budgets and the development of new business.
Responsible for analysis and monthly reporting that will detail sales and marketing efforts, financial performance and future metrics (backlog, pace comparison and other DH&R Marketing (MK) reports).
Financial responsibility to meet expense budget goals and/or percent of gross revenue targets.
Assist other SRLP businesses when needed, to include but not be limited to: Sunriver Realty, Sunriver Water LLC, Sunriver Environmental, LLC, Development and the Sunriver Airport.
Responsible for crisis public relations planning during emergency situations.
Participate on the Resort Executive and Leadership committees.
Represent Sunriver, the DH&R Northwest collection and/or DH&R at appropriate client and customer events, exhibitions, trade shows, professional meetings as necessary, specific community events, tourism agencies and political venues when in the resort’s best interest.
Participate in DH&R Sales & Marketing activities, which foster team support, portfolio synergy and overall input for constant improvement/innovation.
Maintain an active role in important strategic, professional industry organizations as necessary.
Ensure implementation and support of all corporate sales and marketing initiates and require necessary metric/measurement procedures to assess results.
Support the growing Northwest collection sales and marketing cooperative and provide ongoing direction and leadership for the sales, marketing and promotional opportunities and synergies for the cooperative.
EXPERIENCE NEEDED
Ability to position and brand a luxury Resort product within a larger Resort product (Caldera Springs/Osprey Point).
Extensive experience in growing market share within the Leisure sector that includes a large Homes and Condos component.
Extensive experience with Electronic Media Channels.
Experience in growing ancillary revenues at a resort with multiple revenue streams: Marina, Recreation, Airport, Equestrian, Golf, Spa, Children Activity Center.
Strong analytical ability to monitor trends, historical data, budgets and all financial aspects of a Sales & Marketing department.
NEEDED ATTRIBUTES
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BUILDS PERSONAL CREDIBILITY
LEADS CAREER DEVELOPMENT
MANAGES ORGANIZATIONAL CHANGE
LEADS TEAMS PERFORMANCE EFFECTIVENESS
BALANCES NEEDS OF CUSTOMERS, ASSOCIATES & OWNERS/INVESTORS
FOSTERS CUSTOMER FOCUS
DEMONSTRATES ENTREPRENEURIAL SPIRIT
DEMONSTRATES INNOVATION & CREATIVITY
COMMUNICATES EFFECTIVELY
WORKS COLLABORATIVELY WITH OTHERS
ANALYZES PROBLEMS EFFECTIVELY
MAKES SOUND DECISIONS
ACHIEVES BUSINESS RESULTS
MANAGES JOB RESPONSIBILITIES EFFECTIVELY
PRODUCES QUALITY WORK
TAKES INITIATIVE
ACTS WITH A SENSE OF URGENCY WHEN NECESSARY
DEMONSTRATES FINANCIAL ACUMEN
DEMONSTRATES FUNCTIONAL EXCELLENCE
Job Requirements
Must be a citizen of this country or possess a valid work permit.
SKILLS AND EDUCATION REQUIREMENTS
Bachelor’s Degree preferred
Minimum of three years senior level sales and marketing experience at a full-service premium property required
Strong leadership and coaching skills necessary
Experience with hotel reservations and advertising preferred
Prior sales and marketing experience with direct exposure to multiple outlets: golf, spa, ski
At Sunriver Resort, you've found the Heart & Soul of the Great Northwest!
Located in the high desert on the Eastern slopes of the Cascade Mountain Range, Sunriver enjoys nearly 300 days of sunshine each year. World-class recreation and amenities combine with Oregon's natural beauty and ambiance to create an extraordinary vacation.
Challenge yourself with 54 holes of championship golf!
Cast a line in some of the world's finest rivers!
Unwind in the Sage Springs Spa with anything from a warm therapy foot bath and deep massage to a glow-inducing Oregon Hazelnut Scrub!
A year-round recreation mecca, Sunriver also offers:
Tennis
Outdoor swimming pools
Rafting
Horseback riding
32 miles of bike paths
An observatory
Even a private marina on the Deschutes River for canoeing and kayaking.
Easy access to Mt. Bachelor tempts with a winter paradise of Alpine and Nordic skiing.
Children and parents alike will love Fort Funnigan's supervised recreational adventures designed just for kids.
At Sunriver Resort, the accommodations are as spectacular as the resort's location. From the luxurious River Lodges and well-appointed Lodge Village to the resort's spacious private homes and condominiums, you will truly discover the comfort you seek. Here, food is fresh and local, from delicious salmon to frosty microbrews.
Activities are endless. And the spirit is undoubtedly infectious.
Sunriver Resort provides over 44,600 square feet of flexible meeting and banquet space. Choose from our spectacular Northwest-style meeting facilities, The Bachelor Lawn or the Great Hall Courtyard. The Sunriver Resort convention service managers, audio-visual and business center staff will take care of every detail to ensure that your group event is a memorable one.
Conference Offerings
44,000 sq. ft. of flexible meeting and banquet space, indoors and unlimited outdoors
On-site recreation department
Dedicated Meeting Concierge
Full-service business center
On site audio-visual and IT departments
For more information on our meeting space, click on the "Sunriver Meetings Information" link at the bottom this profile.
Sage Springs Club Spa
The Sunriver Resort also offers the finest in Spa amenities through our Sage Springss Club Spa.
For more information on the Sage Springs Club Spa, click on the link at the bottom of this profile.
Why People Like to Work for Us
WHO WE ARE:
Destination Hotels & Resorts began in 1972 with the development and management of condominium resorts. Since then, we have grown to become the country's second largest independent hospitality management company with more than 7,500 employees, over 7,000 guest rooms, and more than $1.5 billion in assets under management. We are a subsidiary of Los Angeles-based Lowe Enterprises, a privately-held, national real estate organization active in commercial and hospitality property investment, management, and development.
Since its inception, Lowe has been responsible for more than $6 billion in prominent real estate assets nationwide. Destination Hotels & Resorts is unique in the lodging industry in that our primary mission is to create value for guests, investors, and associates in each of our hotels and resorts. We do this by developing an innovative, customized business and service plan for each property we manage and combining it with the sales, marketing, and operating resources of a company many times our size.
This lodging industry expertise, together with the real estate savvy of Lowe, has allowed us to bring a different perspective to the hotel management business.
OUR CULTURE:
Destination Hotels & Resorts fosters a creative, entrepreneurial and energetic work environment where people come to work and have fun. We value passionate people who love to be challenged and desire the freedom to contribute to the overall success of the organization. Your role will be integral to the success of our company. We strive to create a work place culture that values family, work life balance and community. We help develop our associates and provide support for them to grow their careers with Destination Hotels & Resorts.
Our associates are proud to work here!
Awards
Best Resorts for Family Trips, Travel & Leisure Golf
Top 50 Ski Resorts in North America, Condé Nast Travler (11 consecutive years)
#1 Family Resort in the Northwest, Family Fun Magazine
Gold Medalist, America's Best Resorts
Top 10 Vacation Destinations, Family Circle Magazine
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